Sometimes Wikimedia affiliates or wiki communities do surveys. Sometimes those surveys are very localized and fairly easy to do, like surveying local community members by posting a link to a form on their talk page. Sometimes they’re bigger and more complicated, like when you want to reach out to people with no prior affiliation with Wikimedia to ask them questions about something.
There’s already a few tips on meta:Survey best practices (edit: also meta:Surveys, thanks @Quiddity_WMF) but what are your tips for doing surveys in a better way than just cold-calling someone with a Google or Qualtrics form? I’m especially interested in how one gets in touch with outside groups and convince them to participate.
Context: Wikimedia Denmark is working on a community health and editor recruitment/rentetion survey, and we want to get data from people who haven’t ever been a part of or in contact with the Wikimedia movement.